SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that most of the factors that determine how a web page is ranked in a search engine are based on things that happen off the page itself. While keyword research is still crucial, search engine algorithms have evolved. Google treats the trust and authority of your domain, what others think about your content, and the words they use to describe it in links as an important indication of quality and relevance.
If you want to build your blog audience, you’re going to have to get smarter with your content.One of the biggest challenges bloggers and content marketers face is writing content that’s optimized for search engines, and that will also appeal to people.
According to Copyblogger, SEO is the most misunderstood topic online. But SEO isn’t complicated, once you understand that people come first, before search algorithms. Thriving in your online business means you must go beyond simply “writing content.” Your content needs to accomplish two goals: first, appeal to the end user (customers, clients, prospects, readers, etc.) and second, solve a particular problem.
But how do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about.